Clean Advantage Program
Consumer purchasing behavior is shifting. Telling your sustainability story to your customers and employees builds trust, credibility, and loyalty. This can help you win more business and increase brand awareness. 89% of consumers would switch to a brand with a good cause, given similar price and quality - according to a 2017 Cone CSR Study.
Every gallon of fuel your fleet uses, emissions and pollution are created. The 5 cents per gallon is used to offset the negative impact of burning fuel. When GreenPrint calculates your emissions, they invest proportionately to offset your impact by funding certified carbon offset projects around the world. These include renewable energy development projects, including wind and solar, landfill methane recovery, carbon capture and destruction projects, and more.
With every gallon of fuel purchased, the tailpipe CO2 emissions generated are tracked and calculated by the gallon. Through investments in certified carbon offset projects around the world, the program proportionally offsets your emissions. Certified programs include renewable energy development projects, including wind and solar, landfill methane recovery, carbon capture and destruction projects, and more.
GreenPrint calculates your carbon emissions by the type and quantity of fuel you purchase not by the type of vehicle. This allows us to accurately calculate the emissions your vehicles produce, regardless of what vehicles they are. It doesn't matter if you drive super efficient vehicles or more conventional - we calculate the emissions produced by the volume of fuel purchased.
The Clean Advantage program is attested to annually by a Big 4 accounting firm and all certified carbon offset projects adhere to stringent international registries and carbon standards. To learn more and to view the projects Clean Advantage has invested in to date, you can visit: Clean Advantage Projects.
The Clean Advantage Program fee is 5 cents per gallon purchased using your fuel card. Nothing else changes on your fleet card account.*
*Emissions are calculated and neutralized through certified carbon offset projects that adhere to international standards
Your enrollment in the Clean Advantage Program comes with access to a suite of marketing tools to help diﬀerentiate your company and promote your sustainability story. Some of these marketing tools include digital decals, bumper stickers, an annual certificate, and a press release.
Carbon Offsets and Projects
A certified carbon offset is a certificate representing the reduction, destruction or capture of one metric ton of carbon dioxide (CO2) emissions. Certified carbon offsets are produced by certified carbon reduction projects. These projects must follow strict guidelines established by internationally recognized standards in order to generate certified carbon offsets.
Carbon offsets are purchased to negate a CO2 equivalent emission. Offsets are certified and exchanged, much like stocks, via one of the officially recognized carbon registries such as Gold Standard, Climate Action Reserve and Verified Carbon Standard.
A certified carbon reduction project is a project specifically designed to reduce, capture or destroy greenhouse gases that would otherwise be emitted into the atmosphere. An example is a methane gas capture project at a landfill.
There are many different types of carbon offset projects that avoid, reduce, destroy, or capture the emission of greenhouse gases. Project types include renewable energy, such as wind farms, biomass energy, or hydroelectric dams. Others include energy efficiency projects, the destruction of industrial pollutants or agricultural byproducts, greenhouse gas abatement, zero till cropping, destruction of landfill methane, and forestry projects.
Clean Advantage Enabled Cards
Fuelman or MasterCard Cardholders with Clean Advantage Program Enabled
FLEETCOR, Fuelman and FleetCardsUSA are always looking for ways to improve the features and benefits you enjoy with your account. The Clean Advantage program is an example of one such service that helps your business by appealing to purpose driven customers AND doing something positive for the environment.
Yes, you can cancel your membership in the Clean Advantage Program at any time. Simply call your account's Customer Service.
Fuelman Clean Advantage Fleet Cardholders
Fuelman Clean Advantage Fleet Card cardholders cannot opt-out from the Clean Advantage program. The program is bundled with your Fuelman Clean Advantage fleet card account. If you’d like to cancel your account, please directly contact your fuel card provider.